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Doing SEO is often a tough job for any newbie webmaster. For most of them the main problem is lack of focus and goal.To get any success with your SEO campaign you must be very clear in your mind about what you’re doing and what you want to achieve. Often misinformation led to complete disaster for any SEO campaign. You should clearly know the good and bad practices of SEO. I always suggest to follow only the white hat methods. Here are ten no-nos for any SEO campaign you should be aware of-

10 Basic Steps in SEO

1. Avoid Meta Tags spamming.Meta tags are useless these days. Though you can use Meta Description and Meta Title Tags, Meta Keywords have lost their value. In fact, keyword stuffing can harm you.

2. Do not change your content tiles, site structure frequently. SE bots may think that your site is under constriction and you may not get desired results.

3. Never play with those pages that are already doing well in SERPs. Leave them alone. Only try to increase incoming links to these pages.

4. Use different tiles and description Meta Tags for all the pages. Having same Meta Tags is not good. Search Engines may look at it as spamming. This can be fatal mistake.

5. Too many outgoing links on a page never helps. And if you link to the unrelated site you’re in danger. Use Nofollow tags wherever possible. No need to use Dofollow tags with affiliate links, login pages, contact pages.

6. Optimize images. Use alt tag with your images. Alt tag makes image search engine friendly. Thus making your site more optimized.

7. Format your content properly. Use H1, H2, Header tags, strong tags, italics tags throughout the site. This make your site more user-friendly and natural in the eyes of the search engine bots.

8. Avoid using too much ajax, javascript, iFrame and flash. Search engines can not read them and leaves your pages quickly, thus your pages may not get indexed or get good SERPs.

9. Interlinking of your pages is a very good practice. This makes your site more user-friendly. Search engines also loves this. All of your pages get indexed easily by this process.

10. Make navigation more easy. Use breadcrumbs and navigations menu in your site. Not only this is good for SEO, but, it actually helps in getting more pages views.

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n the realm of online marketing, especially with the use of search engine optimization (SEO), strategies must be properly executed to meet the expectations of the market and help the advertisers in promoting their business. With this, you can earn not just online popularity but also good reputation among online users, thus giving you a better chance of earning big.

Upon starting your campaign, you must know the guidelines in basic SEO. Here are the seven steps:

1. First is to have a strategic planning by listing down your goals and objectives in your SEO campaign. So, even if you happen to get lost along the way, referring to your list will get your right back on track.

2. As part of setting your SEO goals, you must also identify your market as this will guide you along the way. Know their demographics and have a quick glance on their background so your campaign will be guided according to their preferences.

3. Next is to develop your website as this is where all your promotions will land. To keep the visitors from bouncing back to their previous page, you must work to make your domain, content, image, navigation, layout, and design appealing to the online users.

In creating your materials, you must make quality content since it gives the impression of professionalism among people. Your content must be well-written with less grammatical errors, informative and at the same time interesting to attract more readers.

4. Generating the ideal set of keywords is important as it contributes to the content’s visibility on popular search engines. Through keyword research and analysis, you will know what particular keywords are effective to be used in your content.

You must maintain the ideal keyword density on your content as stuffing too many keywords will reduce the quality of your material. Keywords must be placed on the title as well as on the lead and subhead of the content.

5. Don’t forget to attach back links as this will serve as a gateway from the content to your main website. Apart from your articles, exchanging back links with other site owners can help you gain greater exposure.
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6. Now, you can do link building by posting your content on different sites that features your materials and link on their respective pages. Here are some the following sites that enables you to effectively build a connection between other online users:

• Social networking sites
• Social bookmarking sites
• Blogs
• Article hosting directories
• Video hosting directories
• Online forum sites and discussion boards